“FCC uses the art of storytelling and social marketing to develop online materials that educate the public and challenge traditional notions about love and acceptance of people living with HIV and LGBTQ persons. Over the course of 12 months, we engaged 115,000 unique users online with content related to faith and HIV. Additionally, FCC has published a faith leader toolkit for National Faith HIV/ AIDS Awareness Day and co-produced a film about the shared responsibility required to combat HIV and LGBTQ stigma in communities. We also partnered with celebrity Lil Nas X, who helped raise awareness about HIV and raise over $500,000 for BIPOC and LGBTQ-led organizations. Additionally, in 2021, FCC hosted a virtual panel discussion with activist Hydeia Broadbent, faith leaders, and HIV cure researchers to discuss the connections between wholistic health and spirituality, community wellness, and finding a cure for HIV. The FCC also developed a toolkit to build the capacity of faith organizations to highlight 14 days of HIV awareness from World AIDS Day (Dec 1) to HIV Cure Research Day (Dec 14) through social media engagement. Dr. Allison Mathews and Kimberly Knight co-founded HIV Cure Research Day in 2016 to increase the number of BIPOC community members engaging with HIV cure clinical research [13].”
Diversity, Equity, Inclusion | Equity Research and Design | Assessment and Evaluation | Project Management | Capacity-Building Training | KPI Business Development | Skilled Writer and Communicator